Fraud protection is the starting point for any budget re-allocation and ROAS improvement
Working with hundreds or even thousands of traffic sources bears a high risk of re-brokering and losing track where your traffic is actually coming from. Our click and impression referral capturing provides origin visibillty and allows for compliance checks with your offer policies and T&Cs.
Incentivized traffic recognition
Incentivized customers engage recognizably different with your product or service than "normal", non-incentivized customers. We capture those differences throughout the entire engagement process and flag undisclosed incentivized traffic sources.
To make fraud a lucrative business it needs to be repetitive. With reoccuring fraud patterns emerge and the more events are recorded the faster our machine learning algorithms detect those patterns. Even the most sophisticated fraudsters leave traces and can be held accountable.
Voucher code misuse tackling
We tackle the issue of voucher code misuse by enabling you to use unique voucher codes per publisher and basket freeze technology. Both features allow you to optimize your attribution model based on the added value of each traffic channel and source.
Relentlessly fighting fraud improves your brand safety and reputation. Fraudsters will be less and less inclined to promote your offers while quality traffic sources will start or extend their cooperation with you due to higher budgets and payouts.